Salem Media Group , a leading multimedia media company specializing in Conservative and Christian content, is seeking an energetic and strategic General Sales Manager to lead our radio and digital multi-media sales team in Columbus . This is an exceptional opportunity for an experienced sales manager to combine hands-on sales activity with leadership and mentorship responsibilities in the country’s premier media market.
The ideal candidate will have a deep understanding of the Columbus media landscape and strong market relationships to drive business growth and will be a proven sales professional with a track record of sales, exceeding targets, coupled with the ability to coach and develop a high-performing sales team in both radio and digital media.
Responsibilities:
Lead by Example with Personal Sales: Lead by example in developing new business for local clients, prospecting, showcasing innovative solutions, and demonstrating the ability to increase local revenue through personal sales.
Lead, Motivate and Coach: Co-lead weekly sales meetings and one-on-ones providing coaching, brainstorming, and support building custom marketing proposals for our customers.
Hit the Streets: Join the Media Strategists as needed to help the sales process move forward. Assist with quality Client Needs Analyses, presenting marketing strategies, and/or closing.
Maintain Accountability: Assist with monitoring sales performance, identifying seller growth opportunities, and implementing corrective measures as necessary both orally and written.
Maintain & Grow Market Relationships: Leverage deep connections and established relationships within the Columbus market to drive business growth and partnerships. Engage with local clients and staff to strategically develop long lasting relationships. Represent the company at industry events, networking functions, and client meetings.
Maintain Product Expertise & Recommend Client Growth Opportunities : Develop a keen understanding of Salem’s suite of audio and digital products, regularly seek opportunities for further training, in order to lead by example and provide on–going recommendations to Media Strategists and clients.
Demonstrate Strong Organization & Reporting: Help maintain prospecting lists and verticals. Maintain thorough ongoing reporting as required.
Qualifications:
• Proven experience as a Sales Manager in the Columbus radio and digital media industry.
• Must reside in the Columbus market.
• Minimum of 2 years of experience in a similar role.
• Demonstrated track record of achieving and exceeding revenue goals. Strong negotiation and closing skills.
• Exceptional leadership and managerial skills, with the ability to inspire and coach teams towards success.
Creativity and skills to generate and present compelling sales presentations and proposals.
• Working knowledge of digital advertising tactics and strategies, including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display Advertising, Web Site Optimization, SEO, Social Media Advertising, Email Marketing, OTT, Programmatic, and Multimedia Sales.
• Self-motivation, independence and flexibility to adapt to a fast-paced and dynamic work environment.
• Excellent communication and interpersonal skills, with the ability to build rapport with clients and team members.
Benefits:
• Competitive pay structure based on experience
• Health, dental, vision and life insurance
• 401k retirement plan
• Paid holidays and vacation time
EEO Statement:
If you believe you possess the requisite skills and experience to excel in this role, we encourage you to apply and join our dynamic team. Competitive salary and bonus structure and solid benefits program.
Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.
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