Job Description
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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Deputy Director, Integrated Strategic Communications - NA Pharmaceuticals - Women's Healthcare
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Deputy Director, Integrated Strategic Communications – NA Pharmaceuticals (Women’s Healthcare), are to:
The Integrated Strategic Communications Lead oversees external and internal communications for Bayer’s Pharmaceuticals business, advancing brand and reputation. This role develops and executes communications creative campaign initiatives as a member of the NA Pharmaceuticals Communications squad targeted to HCP, patients and other key audiences. This individual works at a senior level with marketing and brand teams across product franchises with an initial focus in women’s healthcare.
This role contributes to larger scale above brand and executive communications initiatives, including media relations and brand engagement. This lead is focused on delivering 90-day and long-term business outcomes across all areas. This role brings significant understanding and expertise about the US healthcare market, creative and innovative delivery of programs, and the ability to work flexibly across the most valuable work to deliver optimal business success.
Guides development of a strategic message platform that resonates with target audiences and advances the pharma narrative and generates positive brand, above brand and thought leadership content in paid, earned, shared and owned channels;
Establishes and strengthens relationships with healthcare and business journalists through deep domain expertise of the healthcare media landscape;
Develops and executes an integrated communications and campaign strategy for both product/brand and above-brand initiatives aligned with key timelines and budget to produce measurable outcomes and successes. Partners closely with corporate, brand and marketing teams;
Understands the Bayer and competitor landscape initially in women’s healthcare to ensure strategic positioning for Bayer’s launch and portfolio brands and to deliver on the Pharmaceuticals outcomes in the company’s most critical market;
Provides strategic counsel and partnership to brand leaders and agency partners to support positioning the business favorably across marketed and investigational products in women’s healthcare but also across a number of pharmaceutical brand and focus areas;
Collaborates seamlessly with brand and marketing teams and global/US communications colleagues to ensure integrated and successful efforts focusing heavily on milestone communications, scientific data, disease awareness, medical meetings and issues management;
Serves as editor-in-chief of content/media planning for pharmaceutical communications;
Partners with Commercial, Medical, Legal and Regulatory colleagues to create effective communications programs aligned with business priorities;
Create key communications materials (i.e. press releases, stand by statements, Q&A, key messages, narratives);
Supports the development of content and planning/execution for US and global congresses and conferences;
Interfaces with country leaders and global communications colleagues to pull through relevant global strategies and plans;
Establish a measurement program to set/track goals and adjust programming based on results;
Extract the best work from external agencies and manage plans to budget.
Serves as member of NA communication squads to deliver on key communications initiatives that support business outcomes across Bayer NA. Initiatives may be in areas such as Brand Execution, Media Relations and Executive Visibility, and Employee Engagement.
WHO YOU ARE
Bayer seeks an incumbent who possesses the following:
Required Qualifications:
Bachelor’s degree in journalism, communications, public relations or similar field;
Expertise in the development and implementation of external communications programs, including strategic planning, executive visibility, thought leadership and issues management;
Strong commercial focus and business acumen, including how policy, advocacy and access work and proven ability to apply understanding of market dynamics into strategy;
Ability to work collaboratively across functions, departments and divisions within a matrixed structure to achieve business results;
Strong media relations and issues management experience;
Excellent oral presentation and influence skills;
Strong writer who can take complex information and produce clear, compelling, and motivating communications quickly for various stakeholders;
A record of success and experience in advising and influencing executive-level leaders;
Thinks strategically and executes at a high level to support our fast-moving and nimble organization and people-focused culture;
A pleasure to work with and highly collaborative, inventive and a self-starter;
Results focused and regularly considers measurement to drive comms effectiveness ;
Manages ambiguity well, viewing it as an opportunity vs a challenge;
Flexible with the ability to shift gears quickly and seamlessly as business and stakeholder needs require;
Proactive, out-of-the-box thinker; technologically savvy;
Proficiency with digital communications and social media strategies and tools to increase employee engagement;
Comfortable with medical and science-based content.
Preferred Qualifications:
10-14 years’ experience with proven record of developing and executing strategic corporate communications programs in pharma or a related industry preferred with a focus on external communications, product communications and reputation management.
Employees can expect to be paid a salary between $136,415 to $204,622. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 6/25/2025.
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
#J-18808-Ljbffr Bayer AG
Job Tags
Flexible hours, Shift work,